PRODUCT VALIDATION
With first out of tooling products, we designed and ran research programs (RP) in order to evaluate user’s experience in different phases: first impression, first month of usage and even after +1 year.
A cross project overview allowed as to spot trends and translate them into future scenarios and so, new products (I'd love to tell you more of these stories when they are not so confidential anymore ;) ).
The RP's combine various types of tools making sure we collect complemetary information and get the user-experience puzzle right.
Working closely with designers, engineers and project managers along the product development process, delivering insights as soon as they were collected, and getting them sensitized with the user's feedback.
This allowed us to keep the team engaged, and implement changes right on time on the user’s best interest.
See below an impresison of some of my most recent product-validation research projects.
Joolz Day 3
23 participants
May- November/2018
7 cities in NL and UK
Joolz Day 2
60 participants
Feb-Sept/2016
NL, DE, UK,
Joolz Hub
35 participants
Feb-Sept/2017
9 countries
18 cities