BrainBricks
DESIGN RESEARCH
I design and lead all-round research oriented activities, both quantitative and (mainly) qualitative such as user research, customer journey research, retail research and trend watching.
I strive to gain empathy with participants using a combination of tools and techniques, From interviewing, to observations, group sessions among others. I like involving stakeholders and get them sensitized with me with first hand information.
interviewing
facilitation:
focus groups/generative sessions
observations
generative research
Generative research guides me on gaining tacit and latent knowledge. These findings are most of the times the most surprising to me.
BrainBricks
Together with my colleagues at Sunidee [Amsterdam] during my bachelor’s internship in 2009, we developed the BrainBricks, a tool for generative research. The BrainBricks include a set of exercises and guidelines to apply according to the given design challenge.